Green Claims (prop.)
Proposal COM(2023) 166 — Directive on substantiation and communication of explicit environmental claims
Sujet : allégations vertes · Niveau : régional
Aujourd’hui
Blocked: trilogues on hold since 23 Jun 2025; not formally withdrawn; listed as pending in CWP 2026 (EP train, 20 Sep 2026).
Résumé
Projet de directive européenne qui imposait une vérification préalable par un tiers des allégations environnementales explicites. Les négociations sont bloquées depuis juin 2025, la Commission ayant annoncé son retrait. La directive 2024/825 s'applique déjà aux allégations.
Qui est concerné
- Chiffre d’affaires
- Micro firms exempt (<EUR 2m) in proposal
- Effectif
- Micro firms exempt (<10) in proposal
- Cotée en bourse
- cotées et non cotées
- Secteurs
- All B2C sectors
- Activités déclencheuses
- Explicit environmental claims to consumers
- Environmental labelling schemes
- Portée hors territoire
- Oui
Would apply to any trader making claims to EU consumers.
- Exemples
- Brand claiming '50% recycled' packaging
- Retailer running its own eco-label
Ce que la loi exige
- Substantiate explicit claims with life-cycle based evidence before use
- Have claims verified by an accredited third party before publication
- Communicate claims with the supporting information accessible to consumers
Sanctions
Commission proposal and EP position: max fines of at least 4% of annual turnover, revenue confiscation, exclusion from public procurement.
Ce que cela change pour un fournisseur en Chine
No legal effect now. If revived, buyers would need life-cycle data and verified evidence from suppliers for each explicit claim.
Preuves attendues
- LCA or PEF data for the product
- Recycled content chain of custody
- Verification certificate of the claim
Niveaux : Tier 1-2